SPIRITS

Absolut vodka launches a new holiday season limited edition bottle and gift pack; Absolut Mode. The vodka brand believes this edition 'is a next generation venture that re-invents a legacy of glamorously groundbreaking fashion collaborations stretching back almost a quarter of a century'.

For the 2011 holiday season, Absolut vodka is again focusing on the global fashion world with its limited Edition gift pack, a bottle and package concept reflecting all 'the excitement, drama and glamour of the alluring, intriguing world of fashion.'