Crown Ambassador Reserve 2010

Crown Ambassador Reserve was established to showcase the brewing credentials of the Crown brewing team, offer something new to Crown drinkers and to honour Crown Lager's longstanding history dating back 90 years. First brewed in 1919, Crown Lager was originally reserved for visiting and travelling ambassadors and dignitaries, until Her Majesty Queen Elizabeth II made her first visit to Australia as Queen in 1954, when it was released to the public. So in remaining true to the original brew, the same base ingredients are used, including the best malted barley, Crown Lager yeast and Pride of Ringwood hops.

The Crown Ambassador Reserve Lager 2010 brewing journey

Key milestones in the 2010 brewing journey of Crown Ambassador Reserve:

9 March Hand-select the fresh Galaxy hops at Rostrevor Hop Farm, Myrtleford, Victoria

10 March Brewing begins and the fresh hops picked the day earlier are added to the kettle

24 March Georg Riedel and John Cozens lead an elite panel to select the optimal Riedel glass to partner with Crown Ambassador Reserve

3 May Bottling begins at the Garage Brewery, Victoria

2 June Queen Elizabeth II receives the number 0001 bottle of 2010 Crown Ambassador Reserve

14 June Hand-packaging begins

2 August 2010 Crown Ambassador Reserve available to the public