XXXX GOLD was launched in 1991 and is the 3rd biggest beer brand in Australia. It is a refreshing and sessionable mid-strength beer that allows you to make the most of your time out. Continuing the great tradition of XXXX brewing heritage, XXXX GOLD is brewed with only the finest Australian barley and unique golden cluster hops.
The brand advertising captures the true spirit & character of the quintessential Australian lifestyle, which is all about maintaining the right perspective on life - living & enjoying the good life, and not taking it all too seriously!
XXXX GOLD is enjoying dramatic sales growth nationally whilst maintaining a strong sense of history and heritage in Queensland. As an integral part of the community, XXXX has long been a supporter and sponsor of local sporting teams and community events, as well as having an association with Surf Life Saving in both QLD and WA.
Brewery: Castlemaine Perkins
Type: Lager - US